Paris Business School | BSc (Hons) Marketing Data Analytics

BSc (Hons) Marketing Data Analytics

Study Options

Campus

Paris

Degree

Bachelor (3-Years Degree)
Upon successful completion of 180 ECTS credits, you will be awarded a BSc (Hons) Marketing Data Analytics: Dual Degree

Teaching Language

English. French

Duration

3 Years

Intake

January. May. September

Format

Full-Time

Fees

€5,900 per year

Course Overview

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique "practice" based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing- related role.

Academic Curriculum

Academic and Business Analytics Skills (Mandatory)

Principles of Marketing (Mandatory)

Principles of Microeconomics (Mandatory)

Database Systems (Mandatory)

Developing Academic Skills for Business (Mandatory)

Global Business and Enterprise (Mandatory)

Statistics for economics (Optional)

Accounting Information Systems (Optional)

Marketing Research Methods (Mandatory)

Integrated Marketing Communications (Mandatory)

Consumer Behaviour (Mandatory)

Finance for Decision Making (Mandatory)

Professional Skills Development (Mandatory)

Data Analytics for Business (Mandatory)

Enterprise Resource Planning (Optional)

Systems Analysis (Optional)

Optimisation and Decision Analytics (Optional)

Social Media Marketing (Mandatory)

Customer Relationship Management (Mandatory)

Corporate Social Responsibility and Ethics (Mandatory)

Marketing Data Analytics Project (Mandatory)

Social Media Marketing (Optional)

Global Enterprise and Consultancy Practice (Optional)

Career Opportunities

This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.

Entry requirements

Academic transcripts of the last three years of high school
Passport Copies
Curriculum vitae (CV)/Resume
SOP/Personal Statement
Two academic recommendation letters
In addition, for non-French speakers, an Official French Test Certificate equivalent to B1 level in French depends on the specialisation.
In addition, for non-English speakers, an Official English Test Certificate equivalent to B1 depends on the specialisation.

Apply Now